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Dear Valerie "The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty." Winston Churchill ----- If you are hungry, go eat someone's lunch! (Chris Flett, Ghost CEO). In a good economy, big business can eat everyone’s lunch because they have lots of labour, lots of money, and lots of clients. A 400 person company can destroy a 2 person company by sheer access to assets. But…when things go sideways, the little guy can start to eat up market share because he/she can move quickly, grab things the big guys take to long to do, and in some cases, get a contract and sub it out to a big guy because they are looking for work to keep their staff busy. Now is the time for little guys to get bigger, while the big guys are withering away. You have all the advantages if you take them. What you have going for you is: 1. Small(er) overhead You need to be strategic right now. If you hear a company is doing layoffs, look to meet the people getting laid off and find out who the company’s clients are. Start a conversation with those new targets and look to see if you can grab some work away. When the target says, “we are really happy with Company X“, you say, “if you should feel any dip in service because they are laying off 500 people, give us a call. We intend to hire some of the talent they are laying off.” Remember that the big take from the little, but the quick take from the big. Don't tell me you're hungry. There is lots of people to scared to eat. Life is good. Eat it up! ---- Everything Counts (Fiona Walsh, Ghost CEO fiona@ghostceo.com) So, here we are in July already – I keep hearing people comment on how fast the summer is going by and it struck me how often people just let the days slip by without achieving what they want to. Instead, they push their goal forward to another week, another month, another quarter, when they “will have more time.” That kind of thinking is false. Life is what you make of it right now. You don’t get those days back. Everything you do or don’t do adds up or takes away from your success. If you have goals you really want to accomplish, then you have to take action towards them every single day, even if it is something small. Many of us have become victims of the ‘dramatic gesture’; thinking that to accomplish our goals we need to free up huge chunks of time and work on the goal from beginning to end in one fell swoop. That’s not how success is built. It happens when you realize that everything you do in a day counts. That the stuff you fill your day doing is either moving you towards accomplishing your goals or moving you away from that goal by wasting your time. What will you choose to do today? ----- Favorite Business Stories of the Month Being a bad student is good for business. Story here Are men really okay being the secondary breadwinners? Article here Ebay is working to keep their vendors profitable. Article here ----- The Ghost CEO's move towards business development democracy. We have started to develop a pack of tools for budget conscious business owners to have access to. Our ePACKS contain many of our fundamental tools. Each pack includes the strategies, techniques, and worksheets required to build a strong, sustainable business. We have a start-up ePACK here, but are also building out industry specific ePACKS in the upcoming weeks. We are also excited to be partnering with various professional groups across North America to offer customized content to their members. Through this joint venture, their members will have access to exceptional tools, the group can offer customized professional development support to its members without incurring any overhead, and we are able to extend our reach into markets we might not otherwise be able to serve. The tools range in price from $19.95 through to $99.95 We will be adding a lot of different tools in the next month. Everything from preparing for your yearly review right through to examining joint ventures. if you have topics you'd be interested in seeing us develop, drop us at note at: epack@ghostceo.com and we will look at building the most popular ones first. If your suggestion is chosen, you'll receive that ePACK for free. If you are interested in jump starting your business development, check out our ePACKS. Use the coupon: CHURCHILL to save 25% off any ePACK through the end of July. Keep an eye here to see the topics we are developing. ---- Our other business coaching models. If you want a more one-on-one approach, email us for a quick chat about how that model works, what we bring to the table, what we expect from you, and if there is a fit. Packages as low as $300/month. Results are guaranteed Every month a new group of business owners enter our group coaching program. Each program runs for 6 months, with the group meeting 1x per month for 60 minutes. Most groups tele-conference in. You will get tools, techniques and strategies to grow your business. We guarantee the results each month. If you need new ideas, a chance to connect with like-minded business owners, and want a proven and guaranteed program, consider trying our program. It is $99/month. For more information, click here. ----- End Note. Remember that if you really want to do something, you'll find a way. If you don't, you'll find an excuse. Don't be part of the problem. Step up and stand out in this market. We need leadership and we all have a responsibility to be role models for our families, our colleagues, our clients, and our communities. Have faith in yourself. Feed your faith and your fears will starve to death. If you have any questions, email us here. the Ghost CEO team.
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